Crescent Moon Cinema

UI/UX Design and Research

February - March 2026

A Simplified Approach To Local Cinema Ticketing

Problem

Users are now more likely to purchase movie tickets in advance, instead of in person when arriving at the theater. The use of third party ticketing systems create an unnecessary middleman and take a percentage of ticket purchases.

Goal

Create a straightforward, independent ticketing app where users can purchase tickets, reserve seats, and access purchased tickets.

Understanding the User and Competitors

User Journey

Third Party Ticketing Apps

Commonly used by local theater chains, but hidden service fees and indirect customer service are pain points for users. Examples include Fandango and Atom Tickets.

Major Theaters With Ticketing Apps

Provides benefits for users purchasing tickets directly, but apps can be confusing for some since they need to cover locations nationwide. Examples include AMC Theatres and Regal Cinemas.

Users need simplified,direct ticketing with transparent fees.

Wireframes

Homepage

My Tickets/Profile Page

Ticket Purchase Screens

Sticker Sheet

Keeping Design Consistent

Learning From Usability Studies

Findings from usability studies included:

Users struggled to locate previously purchased tickets.
Users were unsure of what step they were on during the ticket purchasing process.
Users wanted a search function as another path to find a movie.